Probably my favourite writing job ever. Pears radio not only won gold for best radio campaign in the country that year, sales literally went through the roof.
Okay, not literally.
That would be silly. But not as silly as marrying Larry King Live with the comedic sensibilities of Green Acres.
Which isn't sensible in the least.
Oddly enough, the straight man in the radio spots not only wasn't a man, it was a woman and happened to be the actual client.
She did a great job.