Clients like these are rare.
Marketing director, Paul Da Re showed enormous faith in me in buying this campaign.
If only the owner's wife saw things the same way. She had them taken off the air shortly after having seen them. Sadly, they could've done wonders for their sales instead of falling back on "recipe videos". Yawn.
Was writer, director and art director on these. The important things to note are that A) While they are very silly, they're still wrapped around a product benefit and B) These were very low budget.